Comments on: 2.0 Tales: A not so flat world http://aaronkim.wordpress.com/2008/12/11/20-tales-a-not-so-flat-world/ A floating journey of thoughts and images, by Aaron Kim Sun, 20 Dec 2009 20:04:30 +0000 http://wordpress.com/ hourly 1 By: Aaron http://aaronkim.wordpress.com/2008/12/11/20-tales-a-not-so-flat-world/#comment-189 Aaron Fri, 12 Dec 2008 16:05:42 +0000 http://aaronkim.wordpress.com/2008/12/11/20-tales-a-not-so-flat-world/#comment-189 Hey Wolf, point well taken. We all are affected by sampling: people in the same network, almost by definition, tend to share a lot of characteristics and behaviour, so we tend to think we are the norm, when we can easily be the exception. Better yet, with the ultra-segmentation of consumers/users/people, there may be no norm anymore. Matt, I posted this internally at IBM and a person from France made a similar comment. The last 12 months in France saw an astonishing number of people joining Facebook and Skyrock. I mentioned there that I would expect the same to happen in Spain. Things indeed change, and 12 months in Social Media can be a long time. What never changes though is the pleasure of going to a Spanish bar and enjoy some cerveza and tapas variados, and the chit-chat that goes with that ;-) Hey Wolf, point well taken. We all are affected by sampling: people in the same network, almost by definition, tend to share a lot of characteristics and behaviour, so we tend to think we are the norm, when we can easily be the exception. Better yet, with the ultra-segmentation of consumers/users/people, there may be no norm anymore.

Matt, I posted this internally at IBM and a person from France made a similar comment. The last 12 months in France saw an astonishing number of people joining Facebook and Skyrock. I mentioned there that I would expect the same to happen in Spain. Things indeed change, and 12 months in Social Media can be a long time. What never changes though is the pleasure of going to a Spanish bar and enjoy some cerveza and tapas variados, and the chit-chat that goes with that ;-)

]]> By: mattbarcelona http://aaronkim.wordpress.com/2008/12/11/20-tales-a-not-so-flat-world/#comment-188 mattbarcelona Fri, 12 Dec 2008 15:02:55 +0000 http://aaronkim.wordpress.com/2008/12/11/20-tales-a-not-so-flat-world/#comment-188 maybe true Aaron, but even though 2,0 is further behind here in spain it is growing very fast. The difference is that the sun is shining and it s NICE to go to bars and meet real people instead of being in front of the computer all day... maybe true Aaron, but even though 2,0 is further behind here in spain it is growing very fast. The difference is that the sun is shining and it s NICE to go to bars and meet real people instead of being in front of the computer all day…

]]> By: wolfc http://aaronkim.wordpress.com/2008/12/11/20-tales-a-not-so-flat-world/#comment-186 wolfc Thu, 11 Dec 2008 23:25:57 +0000 http://aaronkim.wordpress.com/2008/12/11/20-tales-a-not-so-flat-world/#comment-186 This couldn't be truer. Its lumpy depending on who, where, and why the users... Err people...are interested in social software. In fact this challenge is not unique to social software. I struggle sometimes with how folks can't put themeselves in another's shoes. Social file sharing might be the greatest thing for me but for someone whose livelihood is based on physical labor it amounts to absolutely no value at all. Inside the enterprise the exact same is true. Most sales guys that have money on the table aren't going to risk losing a deal by trying some 'beta' tool. And in cultural differences, time zones, personalities, team dynamics, etc and you can't find a solution that works for everyone. I think the key is finding ways to make something more accessible to different market segments. Wait, that sounds like marketing? Yes it is. This couldn’t be truer. Its lumpy depending on who, where, and why the users… Err people…are interested in social software. In fact this challenge is not unique to social software. I struggle sometimes with how folks can’t put themeselves in another’s shoes. Social file sharing might be the greatest thing for me but for someone whose livelihood is based on physical labor it amounts to absolutely no value at all.

Inside the enterprise the exact same is true. Most sales guys that have money on the table aren’t going to risk losing a deal by trying some ‘beta’ tool. And in cultural differences, time zones, personalities, team dynamics, etc and you can’t find a solution that works for everyone.

I think the key is finding ways to make something more accessible to different market segments. Wait, that sounds like marketing? Yes it is.

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