Comments on: ROI 2.0, Part 1: Bean counters vs Innovators – The need for a real exchange of ideas http://aaronkim.wordpress.com/2008/12/11/roi-20-part-1-bean-counters-vs-innovators-the-need-for-a-real-exchange-of-ideas/ A floating journey of thoughts and images, by Aaron Kim Thu, 01 Oct 2009 20:49:08 +0000 http://wordpress.com/ hourly 1 By: ROI 2.0, Part 3: We don’t need a Social Media ROI model « The bamboo raft http://aaronkim.wordpress.com/2008/12/11/roi-20-part-1-bean-counters-vs-innovators-the-need-for-a-real-exchange-of-ideas/#comment-262 ROI 2.0, Part 3: We don’t need a Social Media ROI model « The bamboo raft Thu, 19 Feb 2009 13:47:46 +0000 http://aaronkim.wordpress.com/2008/12/11/roi-20-part-1-bean-counters-vs-innovators-the-need-for-a-real-exchange-of-ideas/#comment-262 [...] ROI 2.0, Part 1: Bean counters vs Innovators - The need for a real exchange of ideasROI 2.0, Part 2: Storytelling and Business Cases Possibly related posts: (automatically generated)The Personal ROI of Social MediaLinked In Answers: What are the most important web analytics to track (for…How to Measure Social Media ROI for BusinessEntrepreneur’s Journal: Is social media really worth it? [...] [...] ROI 2.0, Part 1: Bean counters vs Innovators – The need for a real exchange of ideasROI 2.0, Part 2: Storytelling and Business Cases Possibly related posts: (automatically generated)The Personal ROI of Social MediaLinked In Answers: What are the most important web analytics to track (for…How to Measure Social Media ROI for BusinessEntrepreneur’s Journal: Is social media really worth it? [...]

]]> By: ROI 2.0, Part 2: Storytelling and Business Cases « The bamboo raft http://aaronkim.wordpress.com/2008/12/11/roi-20-part-1-bean-counters-vs-innovators-the-need-for-a-real-exchange-of-ideas/#comment-194 ROI 2.0, Part 2: Storytelling and Business Cases « The bamboo raft Mon, 15 Dec 2008 14:29:51 +0000 http://aaronkim.wordpress.com/2008/12/11/roi-20-part-1-bean-counters-vs-innovators-the-need-for-a-real-exchange-of-ideas/#comment-194 [...] here for Part 1 of this ROI 2.0 Series: Bean Counters vs Innovators - The need for a real exchange of [...] [...] here for Part 1 of this ROI 2.0 Series: Bean Counters vs Innovators – The need for a real exchange of [...]

]]> By: Aaron http://aaronkim.wordpress.com/2008/12/11/roi-20-part-1-bean-counters-vs-innovators-the-need-for-a-real-exchange-of-ideas/#comment-185 Aaron Thu, 11 Dec 2008 16:44:35 +0000 http://aaronkim.wordpress.com/2008/12/11/roi-20-part-1-bean-counters-vs-innovators-the-need-for-a-real-exchange-of-ideas/#comment-185 Thanks Larry, just visited your blog and read <a href="http://lehawes.wordpress.com/2008/12/09/why-we-struggle-with-social-software-roi/" rel="nofollow">"Why We Struggle With Social Software ROI"</a>. I like the list of questions you posted there and agree that any attempt to define metrics needs to start with articulating what the business benefits are. I'll also will be following your blog more closely from now on! Thanks Larry, just visited your blog and read “Why We Struggle With Social Software ROI”. I like the list of questions you posted there and agree that any attempt to define metrics needs to start with articulating what the business benefits are. I’ll also will be following your blog more closely from now on!

]]> By: Larry Hawes http://aaronkim.wordpress.com/2008/12/11/roi-20-part-1-bean-counters-vs-innovators-the-need-for-a-real-exchange-of-ideas/#comment-183 Larry Hawes Thu, 11 Dec 2008 15:32:05 +0000 http://aaronkim.wordpress.com/2008/12/11/roi-20-part-1-bean-counters-vs-innovators-the-need-for-a-real-exchange-of-ideas/#comment-183 Thanks for seeking some middle ground, Aaron. I'm clearly in the first camp, being an E2.0 thought leader, but I also see the need to demonstrate ROI in social software in some cases. As I mentioned in a blog post yesterday, organizations must first understand which strategic initiative(s) can be supported and enhanced by social software. Then they can define the granular metrics that will lead to a meaningful and credible ROI analysis. Trying to convert soft benefits to currency doesn't work; tying investment to business strategy does! Looking forward to Part 2 of your "thinking out loud" on ROI in social software! Thanks for seeking some middle ground, Aaron. I’m clearly in the first camp, being an E2.0 thought leader, but I also see the need to demonstrate ROI in social software in some cases. As I mentioned in a blog post yesterday, organizations must first understand which strategic initiative(s) can be supported and enhanced by social software. Then they can define the granular metrics that will lead to a meaningful and credible ROI analysis. Trying to convert soft benefits to currency doesn’t work; tying investment to business strategy does!

Looking forward to Part 2 of your “thinking out loud” on ROI in social software!

]]>