Yesterday morning, I took my visiting family to Niagara Falls which is oh-so-convenient-ly close to the US border, so of course I *had* to pay a visit to the Apple Store at the Walden Gallery Mall and buy the iPad I had reserved “just in case” . At least that’s the story I tell myself to justify traveling 400 km just to address this totally illogical gadget lust.
I have not had much time to blog or do much else actually over the last 40 days or so, being busy at both work and personal fronts – had a few folks staying with us and others visiting us too. So, this post is going to be a bit rushed, just collecting my first impressions on the most expected iThing of the year. On top of it, I’m typing this on the iPad itself, using the revamped WordPress app, so pardon the clunkness of this post. So, there you go, in bullet point format:
- Overall, huge thumbs up to Apple for adding a new category in the already crowded portable computing landscape. The person sitting beside me at the mall was completely unaware of what the fuss was about at the Apple Store, thinking they were giving away something. When I opened the box, she gasped: “OMG, that’s a gigantic iPhone”! It definitely looks like that, but after a day using it, I can honestly say that it’s much more than that. As biology has repeatedly shown us, small increments in features can sometimes drive major leaps in innovation – stand-up posture and opposable thumbs being just two recent examples. The iPad is not just a big iPhone or iPod Touch, not a laptop without a keyboard, not a crippled netbook, not a fancier Kindle, nor a Mac version of the Tablet PC. It’s in its own category, and will follow its own evolution branch path. Personal Computing speciation just occurred, and we witnessed it first hand. Of course, this does not necessarily mean that the iPad will succeed in its current incarnation. But it will influence what others will be doing over the next few years.
- The big positives: the device is fast, the screen is crispy, the layout is gorgeous and it feels good in your hands. Battery life is just unbelievably long. Maps, iBooks, Photos, and the various comics/magazines/newspaper/drawing apps all feel brand new in the big screen. That’s just a glimpse of what’s coming. The iPad is the best portable device to consume content that I have ever used.
- The negatives are well published already: the iPad would greatly benefit from a front-facing camera, multitasking, and more flexibility for applications to share context and objects, including files. All these limitations have one thing in common: they are related to content creation, not consumption. From a market perspective, it makes a lot of sense to target content consumers first, as they represent the vast majority of buyers. I also suspect those limitations are all part of overall Apple strategy to keep us buying the latest and greatest every few years or so. The Cupertino-based brain-trust creates products with enough features to make them desirable, but very rarely offers everything that’s technically feasible in any given release. This way, when an iPad with a camera comes next year, they will sell it in loads again. Furthermore, sometimes we waste too much time thinking about what we don’t have, as opposed to what’s there now for us to enjoy. That’s like being in Paris and complaining about not having a good beach to go to.
That’s it for now!