Web 2.0 Expo San Francisco 2009 Recap: Part 2

15 04 2009

This post is about 2 weeks late, which in this day and age is the web equivalent to yesteryear’s newspaper. On the bright side, most of the real-time info about the expo was already conveyed by the twitterers out there. Just see this entry as my attempt to seed the machine for future searches. In case you are wondering, Part 1 is here.

4. Robin Sloan (Current) and Zach Brand (NPR, Digital Media)
TV & Radio with an API: Stories from Current and NPR
Twitter tag: #w2api

Web 2.0 Expo San Francisco 2009

This session was a bit basic from a geek perspective, but very well done. Being able to convey boring or complex concepts in a clear manner is a rare talent, and both Sloan and Brand did well there. You may not know Sloan, but chances are you saw his cool video EPIC 2014.

Most media companies still don’t expose most of their content, so I bet this session was inspiring for many. I couldn’t find the slides available anywhere, but you may like this kind-of-related deck interesting.

Some lessons learned:

  • Use a “brand and release” strategy to increase your relevance
  • APIs allowed NPR to create partnerships that would not exist otherwise
  • A good quote: “API = how i stopped focusing on my own website and learned to love the whole internet” 🙂

5. Kate Niederhoffer (Dachis Corporation), Marc Smith (Telligent Systems)
Beyond Buzz: On Measuring a Conversation
Twitter tag: #buzzzz

Unfortunately, I couldn’t attend the first half of this session. You can see the slideshare presentation embedded below, but a presentation is so much more than slides. Seeing what I missed teased my imagination about how much is hidden in social metrics. I would love to have Kate and Marc presenting in an IBM event in the future, as understanding the potential of social metrics is very relevant for us right now. One more item in my ever growing to-do list: check and play with NodeXL!

6. Sören Stamer (CoreMedia)
Darwinism on the Web: Surviving and Thriving in a Web 2.0 World
No Twitter tag, apparently 😦

I couldn’t get in the room for this session, and if you follow this blog you know that this one would be at the top of my list. Next time, I have to make sure I arrive early for sessions with cool titles. As a consolation prize, here’s a nice blog post by a person who was luckier than me and, of course, slideshare:

Considering that I failed miserably in writing part 2 when the info was fresh, I’m not promising Part 3 this time. In case you still have appetite for more Web 2.0 Expo, you can see all the keynotes here.

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