Interactive video and viral marketing

16 07 2008

Most Brazilians have already seen this site, but chances are that this was not widely known in North America. It’s a typical Brazilian beer ad, probably a bit too racy for some audiences, but it’s worth it a view for the novelty of it. I won’t say much more to not spoil it.

Here are the instructions if you still want to see it:

  • Here’s a rough translation of the screen:
Invite a friend you want to tease to visit the Bar da Boa.
Here you can send a very special and personalized invite to a friend.
Juliana (Paes, a popular Brazilian actress) would say so!

For that, fill out the form below:

Your name:
(Maximum of 15 characters)

Your friend’s name:
(Maximum of 15 characters)

Your email:
(optional)

Your friend’s email:
(optional)

  • Fill out the first box with your name
  • Fill out the second box with your friend’s name
  • You may leave the other two text boxes empty
  • Click on “Visualizar”

In case you are curious, this is a free translation of the video:

“Hi, I had a tatoo done, you wanna see? Here it is.

Aw, poor guy, don’t be sad. There’s another one with your name, wanna see?

Hey Big Paul, come on here!”