Web 2.0 Expo San Francisco 2009 Recap: Part 2

15 04 2009

This post is about 2 weeks late, which in this day and age is the web equivalent to yesteryear’s newspaper. On the bright side, most of the real-time info about the expo was already conveyed by the twitterers out there. Just see this entry as my attempt to seed the machine for future searches. In case you are wondering, Part 1 is here.

4. Robin Sloan (Current) and Zach Brand (NPR, Digital Media)
TV & Radio with an API: Stories from Current and NPR
Twitter tag: #w2api

Web 2.0 Expo San Francisco 2009

This session was a bit basic from a geek perspective, but very well done. Being able to convey boring or complex concepts in a clear manner is a rare talent, and both Sloan and Brand did well there. You may not know Sloan, but chances are you saw his cool video EPIC 2014.

Most media companies still don’t expose most of their content, so I bet this session was inspiring for many. I couldn’t find the slides available anywhere, but you may like this kind-of-related deck interesting.

Some lessons learned:

  • Use a “brand and release” strategy to increase your relevance
  • APIs allowed NPR to create partnerships that would not exist otherwise
  • A good quote: “API = how i stopped focusing on my own website and learned to love the whole internet” 🙂

5. Kate Niederhoffer (Dachis Corporation), Marc Smith (Telligent Systems)
Beyond Buzz: On Measuring a Conversation
Twitter tag: #buzzzz

Unfortunately, I couldn’t attend the first half of this session. You can see the slideshare presentation embedded below, but a presentation is so much more than slides. Seeing what I missed teased my imagination about how much is hidden in social metrics. I would love to have Kate and Marc presenting in an IBM event in the future, as understanding the potential of social metrics is very relevant for us right now. One more item in my ever growing to-do list: check and play with NodeXL!

6. Sören Stamer (CoreMedia)
Darwinism on the Web: Surviving and Thriving in a Web 2.0 World
No Twitter tag, apparently 😦

I couldn’t get in the room for this session, and if you follow this blog you know that this one would be at the top of my list. Next time, I have to make sure I arrive early for sessions with cool titles. As a consolation prize, here’s a nice blog post by a person who was luckier than me and, of course, slideshare:

Considering that I failed miserably in writing part 2 when the info was fresh, I’m not promising Part 3 this time. In case you still have appetite for more Web 2.0 Expo, you can see all the keynotes here.





Web 2.0 Expo San Francisco 2009 Recap: Part 1

8 04 2009

I enjoyed attending the Web 2.0 Expo last week, despite missing several sessions due to work-related commitments. Here’s a high level summary of what I thought was memorable, along with a link to the official expo page, where you can find comments and ratings for the session, and a link to the session-specific Twitter tag, where you can get the just-in-time tweets by attendees. I highly recommend you to also search Twitter for the speaker name or the tag #w2e as not everybody included the session-specific tag in their tweets.

1. Dion Hinchcliffe
Economics 2.0: Highly Effective Strategies for Putting Your Business on a Recession Diet
Twitter tag: #econ2

Web 2.0 Expo San Francisco 2009

This is my recollection of something really bold Dion said. It may be more of a misquote than a quote, so just take it with a grain of salt:

The first wave of IT companies was about hardware. The second wave was about software. The next generation of IT companies will be about data. Google may one day become the first trillion dollar company in terms of market cap.

Here are Hinchcliffe’s slides, courtesy of Slideshare:

2. Nancy DuarteTools for Visual Storytelling
Twitter tag: #w2e_story

Web 2.0 Expo San Francisco 2009

This was by far the best session I attended among the electives. I bought Nancy’s slide:ology book last year, and found it to be very good but not extraordinary. Having her conducting a workshop in person is a totally different matter. She’s an excellent story teller and brought interesting and relevant examples on how to go from mundane and ineffective slides to compelling and informative ones. Here are some pics from the session:

Web 2.0 Expo San Francisco 2009
Designing a presentation as if you are plotting a movie or a play

Web 2.0 Expo San Francisco 2009
Combining multiple diagram types in one visually informative combo

Web 2.0 Expo San Francisco 2009
Time to go back to the drawing board and redo all those complex slides

Web 2.0 Expo San Francisco 2009
Great use of Meebo to brainstorm with the audience in real time


3. Peter Kim, Charlene Li and Jeremiah Owyang
Why Social Media Marketing Fails – and How to Fix It
Twitter tag: #smfail

Web 2.0 Expo San Francisco 2009

I had high expectations for this one, but felt a bit disappointed – maybe because the expectations were unfairly high to start with. I’m a big fan of the Groundswell book, and I follow both Jeremiah and Peter in Twitter, and I know they have a lot to knowledge to share. I’ve been in panels in the past, so I know that they are often hit-or-miss, depending a lot on the chemistry among the participants or the questions from the audience. The major reason for this one not realizing its full potential was that the panel was not diverse enough in terms of opinions. It would probably be good to have panelists with radically different points of view for the discussions to get interesting. Despite all that, I was really pleased with listening to Charlene for the first time and seeing how balanced her positions are toward the business value of Social Media Marketing. Talking to her after the session was great too, as she’s very approachable and addresses all questions very directly.

Part 2 will come some time soon 🙂

Update: Embedded Hinchcliffe’s presentation from Slideshare.