Aunt May 2.0

4 08 2009

A few years ago, during a visit to the Portuguese Language Museum in SĂŁo Paulo, Brazil, I found that one of my favourite childhood characters, Cebolinha, was getting into blogging:

2004 is typically considered the year that blogs went mainstream, so no surprises there. It’s expected that a cartoon character would just follow the habits of his target demographics.

That notwithstanding, I had a good laugh getting my weekly dose of geeky fix in this sequence of Amazing Spider-Man #599:

So Aunt May is active in both Facebook and Twitter? Is this just a Marvel plot to get more people to follow them in Twitter? One would expect Johnny “Human Torch” Storm to be twittering (see below), but Aunt May, seriously?

If you believe in this comScore report and the referred Reuters blog post from a few months ago, Aunt May could in fact be as likely to be a Twitter user as Johnny Storm:

comScore blog – (…) 18-24 year olds, the traditional social media early adopters, are actually 12 percent less likely than average to visit Twitter (Index of 88). It is the 25-54 year old crowd that is actually driving this trend. More specifically, 45-54 year olds are 36 percent more likely than average to visit Twitter, making them the highest indexing age group, followed by 25-34 year olds, who are 30 percent more likely.

Reuters blog – Twitter may even be catching on among people who have a reached a post-business phase of their lives: Of the 4 million U.S. Twitter users in February, 5.2 percent were 65 or older.

To keep things in perspective, if you Google “Twitter demographics”, you’ll find all kinds of conflicting data, like this one by Quantcast or this other one by Pew Internet & American Life Project, so don’t start placing all your Twitter bets on the older segments of your target audience just yet. But keep in mind that the online landscape keeps changing at a fast pace: if you are still stuck in believing that Social Media is owned by generation Y, maybe it’s time to check if that latest Twitter follower you’ve got is not your grandma taking a break from all the World of Warcraft craziness.

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On learning and losing

26 03 2009

This is a great counterpoint to my previous post on learning from failures 🙂

Mr. Charles M Schulz, we miss you and ol’ Charlie.

Peanuts